Experience
Enablement (Digital platform enablement)
Web channel delivery optimisation
Sector: Life Sciences
Function: Digital
What’s the ask?
Support in maturing the Commercial organisation's web channel platform and establishing web presence for strategic brand initiatives, on an industry standard platform
What did Warn do?
1. Cross-functional stakeholder engagement, supporting realisation of platform and business objectives
2. Optimisation of operating model & governance and improvement in web channel delivery processes
3. Gathering and management of requirements for platform capabilities
What was the outcome?
Engagement still going – So far, enabled improvement in platform processes resulting in more effective web channel delivery; optimised the delivery of web presence across 6 strategic brand and market projects
