Experience

What’s the ask?

Implement Omnichannel campaigns for an Oncology brand, based on integrated “Customer Journeys” orchestrated between sales and non-sales initiated touchpoints

What did Warn do?

1. Get stakeholder buy-in to the new approach across Marketing, Digital and Sales functions

2. Define Omnichannel Customer Journeys, blending field and non-field initiated touchpoints

3. Prepare for implementation: content, system deployment, monitoring tools

What was the outcome?

Project still ongoing

Outcome so far: stakeholder buy-in to the idea of blending Marketing Campaigns with Sales engagement cycles