Experience

What’s the ask?

Implementation of a new global capability for automated marketing to mulitple countries in a waved approach. Manage multiple workstreams including technical setup and business engagement for training and communications.

What did Warn do?

Created a self-service training strategy, leveraging existing change networks to build in-country, brand specific automated marketing customer journeys. Established a lean agile delivery approach to ensure time and cost efficiencies for wave deployment. Oversaw technical configuration aligned to global standards with the inclusion of local and compliance requirements.

What was the outcome?

Seamless delivery and execution of automated customer journeys capabilities, in multiple markets. Training model designed to enhance in-country customer engagement expertise.