Experience

Omnichannel campaign support

Sector: Life Sciences
Function: Sales and Marketing

What’s the ask?

Implement Omnichannel campaigns for an Oncology brand, based on integrated “Customer Journeys” orchestrated between sales and non-sales initiated touchpoints

What did Warn do?

  1. Get stakeholder buy-in to the new approach across Marketing, Digital and Sales functions

  2. Define Omnichannel Customer Journeys, blending field and non-field initiated touchpoints

  3. Prepare for implementation: content, system deployment, monitoring tools

What was the outcome?

  1. Project still ongoing

  2. Outcome so far: stakeholder buy-in to the idea of blending Marketing Campaigns with Sales engagement cycles

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