Experience
Targeting assessment across brands
Sector: Life Sciences
Function: Sales and Marketing
What’s the ask?
Track progress of profiling, segmentation and targeting for 5 specialty brands in approx. 30 countries.
What did Warn do?
Define KPIs to assess data collection status
Design an Excel dashboard, with individual country / brand views and summary views
Collect and process data to produce monthly dashboards, at first manually
Automate the data processing to make it “one click” from source data
What was the outcome?
The dashboard became a common “language” for all countries
Performance scorecards were based on the data coming out of the dashboar
Ultimately, the dashboard contributed to create the momentum around achieving data collection goals
