Experience
In country omnichannel reporting dashboards
Sector: Life Sciences
Function: Sales and Marketing
What’s the ask?
Whilst waiting for a global system, looking to create key standard reports for tracking ominchannel activity at a country level. Need to ensure future alignment of reports with global approach.
What did Warn do?
Consolidation of key data sets required for local reporting. Development of easy to use and maintain interim tool for reporting, with targeted priority reports. Establishment of process for refreshing reports and recommendations for internalising maintenance capability.
What was the outcome?
Greater visibility to management of omni-channel activities, enabling improved planning and effectiveness.